If you fail to take advantage of areas with high foot traffic, your catering truck will be almost immediately doomed to death. There’s no quicker way to kill the idea of your food trailer business than to put it in a bad location. On a positive note, however, your business is mobile! So, unlike traditional brick-and-mortar restaurants, you have the option to relocate when your sales are consistently less than you projected. Remember, though, at each location it’s likely that you’ll garner a few loyal customers if you’re serving quality food. This means that it’s imperative to create an easy way – usually through your catering truck’s website or social media pages – to let your loyal customers know where to find you each day. Moving around is a great way to grow your customer base and increase revenues.
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