4. Capture all your leads. This is why you are marketing in the first place. You want to capture the person’s contact info by sending them to some kind of capture page. You must keep in mind that the mass majority of people will buy after 6-7 times of seeing something. If you rely on the 1 shot from running your solo ads, then you’re going to be severely disappointed.
To use bulk mailing effective in this manner you will need to first build up a mailing list. To do this use a database or spreadsheet and simply take the time to keep a record of every address and name that you do business with and every lead that you get information about. So for instance if you sell a product then give them the option to be contact with future offers, and automate a process by which … Read More