What Can You Afford to Invest on PPC?
You have to consider pay per click advertising an investment, since there is a risk to gain and a risk to lose. If you know what you are doing or hire someone who knows what they are doing, then the risk to gain is substantially higher than the risk to lose. Still, you have to know what you can afford to invest and set your budget before you even get started with PPC.
Basic Financial Restraints
Most people have limits on what they can afford to spend on PPC simply because they have a budget they have to keep. This means you have to first determine what you can afford to invest on PPC in terms of your total marketing budget for this business venture. If you are throwing everything you have for online marketing into PPC, … Read More